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Below-the-line · point of sale

Turn shelf space and street
corners into working media.

Sampling, demos, and trained brand ambassadors placed exactly where Kenyans decide to buy — in general trade, modern trade, and the streets in between.

500+
BAs deployed to date
47
Counties covered
98%
On-time activation rate
11+
Years running BTL
Trusted by
SafaricomMultiChoice KenyaFamily BankCo-operative Bank
What this looks like

BTL Activation on the ground.

BTL ACTIVATION

BTL Activation — Typical setup

BTL ACTIVATION

BTL Activation — Field team on-site

BTL ACTIVATION

BTL Activation — Client deliverable

Placeholder gallery — wired to drop in real btl activation photography as soon as galleries are ready.

Where this runs

Rooted in Kenya.
Built for Africa.

Five regions carry dedicated field structure today; the rest of Kenya — and the wider African continent — is reachable through our field network for a campaign of the right scale.

NairobiCore region
CentralCore region
EasternCore region
CoastCore region
MountainCore region
Western KenyaMobilised on request
NyanzaMobilised on request
Rift ValleyMobilised on request
North EasternMobilised on request
East AfricaMobilised on request
Southern AfricaMobilised on request
West AfricaMobilised on request
Core region — dedicated field teams based here Mobilised on request — Kenya & wider Africa
The problem we solve

Where most btl activation
programs fall apart.

01

BAs who don't show

Field teams that go dark mid-campaign, with no daily proof of presence.

02

No regional consistency

A brand experience that's sharp in Nairobi and sloppy upcountry.

03

Spend with no reporting

Budgets released with nothing but a verbal "it went well" at the end.

What's included

Everything covered
in one engagement.

How we run it

The same operating
system, every time.

  • 1
    PLAN

    Pre-activation, fully costed

    Region budgets, BA headcount, and a signed-off checklist before a single sample leaves the warehouse.

  • 2
    BRIEF

    Crews briefed off one playbook

    Every BA, every region, works from the same script and the same standard.

  • 3
    RUN

    Live, tracked, accountable

    Daily field reporting against unit, region, and status — visible to you, not just us.

  • 4
    CLOSE

    Reported back in numbers

    Units sampled, reach, and regional performance, handed back in a form finance can use.

Field note

"The agencies that win in Kenya aren't the ones with the best deck — they're the ones whose teams show up on time, every region, every day."

Agnes Mumbi Barasa — Founder & Managing Director, Red Giant Media

See btl activation campaigns we've run

Full case studies — including region scope, duration, and channel mix — live on our portfolio.

View our work →
Common questions

Before you send
the brief.

How fast can you mobilise a BTL activation?
For a single-region activation, we can typically be live within 10–14 working days of a signed brief — faster if BAs and stock are already in place from a prior campaign.
Do you cover areas outside Nairobi?
Yes. Our BA network and field supervisors operate across Central, Eastern, Coast, and the Mountain region, with the same SOPs and reporting standard everywhere.
How do we know the activation actually happened?
Daily field reports against unit and region, with photo evidence and supervisor sign-off, so spend is never just a verbal update at the end.
Let's talk

Tell us the brief.
We'll send a plan back.

Send us your activation, event, or offsite brief and we'll come back with a scoped plan and costing — usually within one business day.

We reply within 1 business day. No spam — this goes straight to our client service desk.

Brief received ✓

Thanks — that's with our client service desk now. We'll reply within 1 business day, or WhatsApp us if it's urgent.

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