General trade (GT Duka) and modern trade programs designed to move product where Kenyans actually shop — built on the same field discipline as our nationwide roadshows.
Two channels, two field playbooks, one execution standard — reported separately so you can see what's moving where.
POS materials and offers that may or may not have actually reached the duka.
Two channels that need two different approaches, run by one disorganised team.
Trade spend that can't be tied back to movement at the till.
Which dukas, which modern trade outlets, and in what sequence — costed up front.
GT and MT teams briefed separately, since the playbook for each is different.
Photo and field-reported sweeps, so a duka visit isn't just claimed — it's evidenced.
What moved in GT versus MT, reported separately so you can see what's working.
"The agencies that win in Kenya aren't the ones with the best deck — they're the ones whose teams show up on time, every region, every day."
Send us your activation, event, or offsite brief and we'll come back with a scoped plan and costing — usually within one business day.
Thanks — that's with our client service desk now. We'll reply within 1 business day, or WhatsApp us if it's urgent.