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Instore · GT & MT

Won at the shelf,
not just on the plan.

Shelf visibility audits, live demos, sampling, merchandising, and instore promotions — run inside general and modern trade outlets, with consumer education built in to convert the visit into a sale.

500+
BAs deployed to date
98%
On-time activation rate
2
Channels: GT & MT
11+
Years running instore programs
Trusted by
SafaricomMultiChoice KenyaFamily BankCo-operative Bank
What this looks like

Instore Activations on the ground.

INSTORE

Instore Activations — Typical setup

INSTORE

Instore Activations — Field team on-site

INSTORE

Instore Activations — Client deliverable

Placeholder gallery — wired to drop in real instore activations photography as soon as galleries are ready.

Two channels

GT and MT, run
and reported separately.

General TradeDukas & kiosks
Modern TradeSupermarkets & chains

Two channels, two field playbooks, one execution standard — reported separately so you can see what's moving where.

The problem we solve

Where most instore activations
programs fall apart.

01

Stock looks fine on paper

No one actually checking shelf placement, facing, or visibility in-store.

02

Sampling without conversion

Demos that hand out product but never close the sale.

03

Merchandising drifts after week one

Shelf presence that's perfect on day one and forgotten by week three.

What's included

Everything covered
in one engagement.

How we run it

The same operating
system, every time.

  • 1
    PLAN

    Store list & standard agreed

    Which outlets, which channel, and what "good" looks like on shelf — before day one.

  • 2
    BRIEF

    BAs trained on product & pitch

    Every ambassador briefed on the product story, not just told to stand and sample.

  • 3
    RUN

    Verified store by store

    Photo and field-reported visits, so shelf compliance is evidenced, not assumed.

  • 4
    CLOSE

    Conversion & compliance report

    What moved, what's compliant, and what needs a repeat visit.

Field note

"The agencies that win in Kenya aren't the ones with the best deck — they're the ones whose teams show up on time, every region, every day."

Agnes Mumbi Barasa — Founder & Managing Director, Red Giant Media

See instore activations campaigns we've run

Full case studies — including region scope, duration, and channel mix — live on our portfolio.

View our work →
Common questions

Before you send
the brief.

What's a shelf visibility audit?
A field-reported check of facing, placement, pricing, and stock availability against an agreed planogram — photographed and logged per outlet.
Can you run sampling and merchandising in the same visit?
Yes, a single store visit typically covers merchandising compliance, demos/sampling, and consumer education together where the brief allows.
How do you measure sales conversion?
Through a mix of pre/post stock checks, BA-reported conversions at the point of sample, and where available, sell-out data shared by the retailer or distributor.
Let's talk

Tell us the brief.
We'll send a plan back.

Send us your activation, event, or offsite brief and we'll come back with a scoped plan and costing — usually within one business day.

We reply within 1 business day. No spam — this goes straight to our client service desk.

Brief received ✓

Thanks — that's with our client service desk now. We'll reply within 1 business day, or WhatsApp us if it's urgent.

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